South Asia eCommerce Merchant
WhatsApp order confirmations increased repeat purchase rate by 28%
Replacing SMS notifications with WhatsApp messages for a South Asia merchant drove 3× more re-engagement.
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22% → 91%
Notification open rate
28%
Repeat purchase rate increase
19%
Post-purchase upsell CTR
The story
A South Asia-based Shopify merchant had been sending order confirmation SMS which customers rarely engaged with. Switching to WhatsApp-based order confirmations via ExecCortex increased the open rate from 22% to 91%. The confirmation messages included a subtle post-purchase upsell link. Repeat purchase rate climbed 28% in 45 days as customers stayed in the WhatsApp thread for future orders.
"ExecCortex paid for itself in the first week. The team finally stopped chasing dashboards and started chasing growth."
Operations Lead · South Asia eCommerce Merchant