Shopify Fashion Brand
From 3% to 31% cart recovery with WhatsApp-first sequences
A $300K/month Shopify fashion brand turned its biggest leak into its biggest channel.
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$48K
Monthly cart revenue recovered
31%
Cart recovery rate (up from 3%)
68%
WhatsApp open rate
The story
A Shopify fashion brand with $300K/month in GMV was losing 68% of carts. Email recovery gave a 3% recovery rate. After switching to ExecCortex multi-channel recovery (WhatsApp first, email follow-up), recovery jumped to 31%. WhatsApp's 70% open rate was the key difference.
"ExecCortex paid for itself in the first week. The team finally stopped chasing dashboards and started chasing growth."
Operations Lead · Shopify Fashion Brand