Gen-Z DTC Brand
TikTok Ads ROAS measured against real orders for the first time — 38% of spend cut
A TikTok-first brand discovered 40% of their creatives had zero attributed Shopify revenue.
🛒
2.6×
TikTok-attributed revenue increase
12
Underperforming creatives cut
38%
Ad spend efficiency gain
The story
A Gen-Z apparel brand allocating 60% of ad budget to TikTok Ads had never measured true ROAS — relying only on TikTok's self-reported conversion tracking. After connecting TikTok Ads to ExecCortex alongside their Shopify store, cross-channel attribution showed 12 out of 30 active creatives had zero attributed orders in 30 days. Cutting those creatives and doubling down on the top 8 increased TikTok-attributed revenue 2.6×.
"ExecCortex paid for itself in the first week. The team finally stopped chasing dashboards and started chasing growth."
Operations Lead · Gen-Z DTC Brand