SaaS + Physical Subscription Brand
AI churn prediction model flagged 340 at-risk subscribers — 58% retained with proactive outreach
ExecCortex's AI segmented subscribers by churn risk score and triggered Klaviyo + WhatsApp retention sequences.
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340
At-risk subscribers identified
58%
Retention rate from at-risk cohort
8% → 4.6%
Monthly churn reduction
The story
A subscription brand with 2,000 active subscribers was experiencing 8% monthly churn with no early warning system. ExecCortex's AI built a churn risk score based on engagement drop, order frequency decline, and support ticket volume. 340 subscribers were flagged as high-risk. A dual-channel retention sequence (Klaviyo email + WhatsApp personal message) was triggered automatically. 58% of the at-risk cohort renewed the following month.
"ExecCortex paid for itself in the first week. The team finally stopped chasing dashboards and started chasing growth."
Operations Lead · SaaS + Physical Subscription Brand