Shopify Merchant with QuickBooks
True gross margin revealed — ad spend cut on 3 product lines with negative margin
Connecting QuickBooks expenses to Shopify revenue showed 3 SKUs were secretly unprofitable.
🛒
$6K
Monthly savings from margin-negative cuts
3
Product lines identified as unprofitable
Real-time
True P&L visibility
The story
A Shopify merchant selling 80 SKUs across 4 ad campaigns had no way to see true per-product gross margin. After connecting QuickBooks (COGs and expenses) to Shopify revenue in ExecCortex, the P&L view revealed 3 product lines were running negative margin after ad spend — despite appearing profitable on the Shopify revenue dashboard alone. Cutting ad spend on those 3 lines saved $6K/month.
"ExecCortex paid for itself in the first week. The team finally stopped chasing dashboards and started chasing growth."
Operations Lead · Shopify Merchant with QuickBooks