Omnichannel DTC Brand
WhatsApp + SMS + Email recovery sequence lifted overall cart recovery to 28%
A 3-step multi-channel sequence — WhatsApp at 30 min, SMS at 2 hours, Email at 24 hours — maximized recovery.
🛒
6% → 28%
Cart recovery rate
$52K
Monthly additional revenue
3
Channels in recovery sequence
The story
A DTC brand was recovering only 6% of abandoned carts using a single email sequence. Implementing a multi-channel waterfall in ExecCortex — WhatsApp message at 30 minutes, SMS reminder at 2 hours, email with discount at 24 hours — increased overall recovery to 28%. Each channel added a distinct lift without cannibalizing the others.
"ExecCortex paid for itself in the first week. The team finally stopped chasing dashboards and started chasing growth."
Operations Lead · Omnichannel DTC Brand