Fashion eCommerce Brand
Meta Ads real ROAS revealed — media spend redistributed in 1 week
True cross-channel attribution showed Meta Ads was underperforming vs. Google on desktop but outperforming on mobile.
🛒
22%
Revenue increase (no extra spend)
5.2×
Mobile ROAS via Meta Ads
7 days of data
Budget reallocation trigger
The story
A fashion brand spending $80K/month across Meta and Google Ads was allocating budget based on platform-reported ROAS. After connecting both to ExecCortex, the cross-channel attribution model showed Meta Ads drove 3× better mobile conversion while Google owned desktop. Reallocating 30% of Meta budget to mobile-specific creatives increased overall revenue 22% without adding spend.
"ExecCortex paid for itself in the first week. The team finally stopped chasing dashboards and started chasing growth."
Operations Lead · Fashion eCommerce Brand