Artisan Goods Brand
Mailchimp win-back campaign re-engaged 1,200 dormant customers — 22% made a purchase
ExecCortex identified dormant customer segments and synced them to a Mailchimp win-back series.
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1,200
Dormant customers identified
22%
Win-back purchase rate
$31K
Win-back revenue (2 weeks)
The story
An artisan goods brand had 8,000 Mailchimp subscribers but only 12% email activity. ExecCortex's AI segmentation identified 1,200 customers who had purchased twice but gone silent for 90+ days. These were synced to a Mailchimp win-back audience and received a 3-email sequence with a personalized product recommendation. 22% made a purchase within 2 weeks.
"ExecCortex paid for itself in the first week. The team finally stopped chasing dashboards and started chasing growth."
Operations Lead · Artisan Goods Brand