Klaviyo-First DTC Brand
ExecCortex segments pushed into Klaviyo flows — email revenue up 44%
Connecting ExecCortex AI segments to Klaviyo flows unlocked hyper-targeted email automation.
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44%
Email revenue increase (60 days)
8
AI segments synced to Klaviyo
+18 pts
Flow open rate improvement
The story
A DTC skincare brand had sophisticated Klaviyo flows but was using basic list segmentation. After connecting Klaviyo to ExecCortex, AI-built segments (churn-risk, high-LTV, single-purchase cohort) were pushed directly into Klaviyo as dynamic properties. Email revenue attributed to segmented flows grew 44% in 60 days as the right message reached the right customer.
"ExecCortex paid for itself in the first week. The team finally stopped chasing dashboards and started chasing growth."
Operations Lead · Klaviyo-First DTC Brand