Cross-Border eCommerce Brand
Gemini-powered multilingual support handled 6 languages — support headcount unchanged
A cross-border brand used Gemini inside ExecCortex chat to respond in any customer's language automatically.
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6
Languages handled autonomously
40%
Ticket volume growth absorbed
$9K/month
Multilingual agent cost avoided
The story
A cross-border Shopify brand selling to 14 countries was routing non-English tickets to a 6-agent multilingual team at high cost. After enabling Gemini inside the ExecCortex AI chat workflow, incoming messages were detected by language and responded to in the customer's native language — covering Arabic, French, German, Spanish, Portuguese, and Dutch. Support headcount stayed flat while ticket volume grew 40%.
"ExecCortex paid for itself in the first week. The team finally stopped chasing dashboards and started chasing growth."
Operations Lead · Cross-Border eCommerce Brand