DTC Apparel Brand
GA4 funnel data surfaced a hidden $35K/month leakage at the size-selector step
Connecting GA4 revealed a size chart bug costing the brand 18% of mobile sessions.
🛒
$35K
Monthly revenue impact identified
18%
Mobile abandonment reduced
6 hours
Time from data to fix
The story
A DTC apparel brand connected GA4 to ExecCortex and ran a cross-store funnel analysis. The AI surfaced that 18% of mobile sessions abandoned specifically at the size-selector step — a broken size chart on mobile Safari. The weekly AI report flagged it with a projected monthly revenue impact of $35K. Fixed in 6 hours.
"ExecCortex paid for itself in the first week. The team finally stopped chasing dashboards and started chasing growth."
Operations Lead · DTC Apparel Brand