DTC Beauty Brand
CAPI integration lifted Meta attribution accuracy by 34%
A beauty brand fixed broken attribution by wiring Facebook Pixel CAPI through ExecCortex.
🛒
91%
Purchase event match quality
1.8× → 3.2×
Attributed ROAS improvement
+$25K/mo
Meta ad spend increase (confidence)
The story
iOS 14.5+ had gutted a beauty brand's Meta Pixel attribution — conversions appeared 40% lower than actual, causing the media buyer to underspend on profitable campaigns. Connecting the Facebook Pixel CAPI integration through ExecCortex restored server-side event matching. Purchase match quality rose to 91% and attributed ROAS jumped from 1.8× to 3.2×.
"ExecCortex paid for itself in the first week. The team finally stopped chasing dashboards and started chasing growth."
Operations Lead · DTC Beauty Brand